cheese
Growth hub
Growth engine / Cheesemakers
Build a repeatable campaign system
The Growth Engine connects your audience, offer, journey, tracking and follow-up into one practical system your team can reuse and improve.
Join the next cohort
We’re inviting five cheesemongers to shape the next wave of the Growth Engine and get closer, hands-on support as we refine the system together.
Enrol by 23rd June to secure your place.
The problem
You make great cheese, but marketing keeps slipping down the list.
Turning your story into content takes too long
Your milk, process, place and people all matter, but shaping them into useful content takes time.
Seasonal campaigns arrive too fast
Christmas, Easter, summer, gifting and food events can arrive before your campaign is ready.
You need to promote more than cheese
Stockists, hampers, tastings, markets and wholesale enquiries all need clear messaging.
It is hard to know what to focus on
Gut feel decides the next step when there is not enough time to check what worked.
Visitors leave without taking action
People visit your site, then leave without buying, enquiring or joining your list.
Your marketing tools do not feel joined up
Your website, email, social and customer follow-up can feel disconnected.
Sound familiar? Keep reading
You are not alone!
Most cheesemongers struggle with three things.
No clear message
Customers don’t immediately see why they should buy from you, so they scroll past or forget.
No structured system
Promotions happen in bursts, nothing builds on what came before.
No repeate rhythm
You promote a box, an event, or a seasonal cheese, then start from scratch next time.
Our Growth Engine is designed to give you the tools, knowledge and inspiration to fix all three.
What you get.
A complete, self-directed Growth Engine for cheesemongers, updated throughout the year.
Onboarding & first campaign
Launch your first campaign quickly, using prebuilt assets designed for cheese retail.
Ideal customer profiles
Understand who you’re targeting, locals, regulars, gift buyers, online customers, and what matters to them.
Your first lead magnet
A simple, valuable resource that captures interest and earns attention.
Thank you and next steps
Guide customers forward straight away, keeping momentum high.
Conversion pathway
A clear, friction-free offers that turns interest into orders, sign-ups or event bookings
Dashboards & scorecards
Track visits, sign-ups, email opens, and sales so you can see what’s working and make confident decisions.
Value proposition development
We help you clarify the problem you solve and the outcomes you deliver.
Lead capture landing page
A focused, high converting page that helps visitors take the first step.
Nurture sequence
A short set of helpful emails that build trust without pressure.
Traffic generators
Social posts, ads and CTAs to bring the right people to your landing page.
Optimisation roadmap
Learn how to review your data and make small improvements that increase performance over time.
- On brand
- Quick & Easy
- Scaleable
No experience needed, no system changes and no disruption
You're not starting from scratch.
Campaigns are built for you ready to personalise and launch.
Prewritten emails and landing pages you can tailor in minutes.
Ready made lead magnet templates you can adapt to your audience.
CTA patterns, layouts and scripts already mapped out for you.
Built on HubSpot Starter
The Growth Engine runs on HubSpot Starter, giving small cheese businesses a low-cost, powerful and scalable campaign toolkit that works with what they already have.
Why HubSpot?
If tech isn’t your thing, don’t panic. HubSpot Starter is lightweight, easy to use and we help you set up everything you need.
Over 2,000 integrations
Extend the power of HubSpot by connecting your favourite tools in just a few clicks.
Guidance & Support
You get unlimited access to all our support tools throughout the year, so you always know what to do next.
Playbooks
Structured guides outlining strategies and actions for specific tasks or goals.
Articles
Blog posts, news and views from marketers and industry experts.
Guides
'How to' guides, checklists and ebooks providing advice on various topics.
Helpouts
Webinars on everything from SEO to content marketing.
Workshops
Hands-on, interactive sessions for skill development and collaboration.
Success stories
Sometimes you just need to see how other people have done it!
Clear, practical and designed for cheesemongers
Quarterly campaign kits
Ready to use campaign packs you can deploy each quarter
- Chosen by you
Members vote on which campaigns we build, so every kit is relevant to the challenges you are facing.
- Built for growth
Each kit follows the Growth Engine structure, so you always know what to do next.
- Quick to deploy
- Easy to personalise
- Inherits your brand
Example campaign themes:
Early adopter programme
We’re looking for five cheesemongers to shape the next wave of the Growth Engine and unlock exclusive support.
Onboarding starts in July
Enrolment ends in:
That's a full year of marketing support for less than £2 per day.
One to one onboarding
Personal guidance to get set up, branded and working.
Done with you, not DIY
We set everything up together so you move fast.
Hands on support
Direct help with messaging, templates and campaign.
Priority attention
Faster feedback, more check-ins and closer collaboration.
Influence the system
Your input shapes the next version of Growth Engine.
Why choose growth engine?
Built once, used repeatedly. Easy to maintain, easy to scale.
It is affordable
It's easy to adopt
It builds your capability
It gives you a clear system
It avoids the need for agencies
It helps you stay focused
It lets you identify what works
It is continually updated
Built once, used repeatedly
It gives you confidence
Get the tools, knowledge, and structure to sell more cheese with less stress.
Is growth engine right for you?
If you want to grow with clarity, capability and confidence, this is built for you.
Perfect if you want to:
Improve social and email engagement
Turn traffic into subscribers
Turn attention into real sales
Build confidence in your own marketing
Use digital tools effectively
Learn a proven recruitment system
Wait. There's more!
Once you know the system, you can apply it anywhere you need traction.
Use lead magnets and landing pages to build a list of genuine cheese lovers.
Drive repeat business
Use structured nurture sequences to encourage return visits and purchases.
Increase workshop and event bookings
Use nurture flows and conversion pages to fill tastings or classes.
Educate customers at scale
Use micro resources and email content to improve customer expertise and connection.
Boost seasonal sales
Apply campaign kits during Christmas, Mother’s Day, summer BBQ season etc
Our mission
We love cheese! And all things digital.
We want to reduce the time it takes to plan and execute promotions, we want to help you get better results, time after time. And we want to save you money.
Questions?
Here are a few FAQs. If you can’t find the answer you need, just ask – We’re here to help.
No. The subscription is designed for Training Partners with little or no marketing experience. Everything is broken into simple playbooks, templates and campaign kits you can follow step by step.
That is exactly what the Growth Engine is for. You get templates, examples and a full onboarding path that shows you how to create your first lead magnet, landing page and nurture sequence without technical knowledge.
Yes. The Growth Engine focuses on the motivations, challenges and capabilities that matter across all levels. You can use the system for:
- Course launches
- Employer outreach
- Repeat learners
- Seasonal campaigns
- New student pipelines
No. Growth Engine campaigns rely on micro resources, not long reports or complex content. Most lead magnets can be produced in under an hour using our templates.
You can ask questions in the Q&A channel or join the quarterly workshops to get clarity.
The subscription is designed to support you without overwhelming you.
It is based on the same Growth Engine framework we use for Exec Ed, membership bodies and Training Partners. The subscription is a lighter, more accessible version that you can run yourself.
Ready to make marketing easier?
Join the Cheesemonger Growth Engine and start using practical campaigns, playbooks and tools built around the way cheese shops actually work.