cheese
Growth hub
Training Partner Growth Engine
Build a measurable pipeline of course delegates
Get ready-made campaigns, landing pages, emails, and support to help you attract more learners and fill more Academy of Cheese training places.
Only 5 early adopter places available
This next cohort is limited so we can give each Training Partner the time, support and attention needed to set things up properly.
5
12
The problem
Why training partners struggle to fill courses
Inconsistent promotion
Disconnected tools
Unclear messaging
Campaigns that are hard to repeat
And hiring a marketing agency simply isn’t realistic for most partners.
The Growth Engine solves this with a repeatable marketing system
Instead of figuring out marketing alone, the Growth Engine gives you:
Proven campaign structures
People can’t see why your course matters, so they scroll past.
Ready-made marketing assets
Promotions happen in random bursts and nothing feels joined up.
Simple automation tools
You promote a course, go quiet, then start again from scratch every time.
Hands-on onboarding and support
You promote a course, go quiet, then start again from scratch every time.
So you can launch campaigns faster and fill courses more consistently.
How the Growth Engine works
A complete, self directed Growth Engine, updated throughout the year.
Onboarding & Pilot Campaign
Launch your first Growth Engine campaign in no time, with prebuilt assets that make everything quick and easy.
Ideal customer profiles
Know exactly who you’re targeting and what they care about, so every message lands.
Your first lead magnet
A simple, valuable resource that captures interest and earns attention.
Thank you and next steps
Guide people forward as soon as they download, keeping momentum high.
Conversion pathway
A clear, friction free offer page that turns warm interest into real enquiries or bookings.
Dashboards & scorecards
Track visits, downloads, email performance and conversions so you can see what works and make confident decisions.
Value proposition development
We help you clarify the problem you solve and the outcomes you deliver.
Lead capture landing page
A focused, high converting page that helps visitors take the first step.
Nurture sequence
A short set of helpful emails that build trust without pressure.
Traffic generators
Social posts, ads and CTAs to bring the right people to your landing page.
Optimisation roadmap
Learn how to review your data, identify quick wins and make small improvements that increase performance over time.
- On brand
- Quick & Easy
- Scaleable
- Low input
No experience needed, no system changes and no disruption
You're not starting from scratch.
Campaigns are already built for you. Just personalise and launch.
Prewritten emails and landing pages you can tailor in minutes.
Ready made lead magnet templates you can adapt to your audience.
CTA patterns, layouts and scripts already mapped out for you.
Scalable Toolkit
A clean, lightweight HubSpot Starter setup that lets you run campaigns, capture leads and see what is actually working. All for £9 per month.
Why HubSpot?
If tech isn’t your thing, don’t panic. HubSpot Starter is lightweight, easy to use and we help you set up everything you need.
Over 2,000 integrations
Extend the power of HubSpot by connecting your favourite tools in just a few clicks.
Guidance & Support
You get unlimited access to all our support tools throughout the year, so you always know what to do next.
Playbooks
Structured guides outlining strategies and actions for specific tasks or goals.
Articles
Blog posts, news and views from marketers and industry experts.
Guides
'How to' guides, checklists and ebooks providing advice on various topics.
Helpouts
Webinars on everything from SEO to content marketing.
Workshops
Hands-on, interactive sessions for skill development and collaboration.
Success stories
Sometimes you just need to see how other people have done it!
Clear, practical and designed for training partners
Quarterly campaign kits
Ready to use campaign packs you can deploy each quarter
- Chosen by you
Members vote on which campaigns we build, so every kit is relevant to the challenges you are facing.
- Built for growth
Each kit follows the Growth Engine structure, so you always know what to do next.
- Quick to deploy
- Easy to personalise
- Inherits your brand
Example campaign themes:
Early adopter programme
We’re looking for five Academy of Cheese Training Partners to shape the next wave of the Growth Engine and unlock hands-on support.
Next cohort places
We’re keeping the first group small so every partner gets proper onboarding, campaign setup and direct feedback as we refine the Growth Engine together.
05
1:1
That’s a full year of practical marketing support for less than £2 per day.
One-to-one onboarding
Personal guidance to get set up, branded and working.
Done with you, not DIY
We set the Growth Engine and first campaign up together, so you move quickly.
Hands on support
Direct help with messaging, templates, campaign setup and follow-up.
Priority attention
Faster feedback, more check-ins and closer collaboration during the next wave.
Influence the system
Your input helps shape the next version of the Growth Engine for future Training Partners.
Why choose growth engine?
Built once, used repeatedly. Easy to maintain, easy to scale.
It is affordable
It's easy to adopt
It builds your capability
It gives you a clear system
It avoids the need for agencies
It helps you stay focused
It lets you identify what works
It is continually updated
It provides a rhythm for growth
It gives you confidence
Get the tools, knowledge and inspiration to build a scaleable recruitment system.
Is growth engine right for you?
If you want to grow with clarity, capability and confidence, this is built for you.
Perfect if you want to:
Attract more professional learners
Improve social and email engagement
Turn traffic into real bookings
Promote courses independently
Build confidence in your own marketing
Use digital tools effectively
Learn a proven recruitment system
Wait. There's more!
Once you know the system, you can apply it anywhere you need traction.
Cheesemakers
Use the Growth Engine tools to open new markets, strengthen relationships and create predictable demand.
Build targeted landing pages and lead magnets for farm shops, delis, and wholesalers.
Build a professional mailing list
Use landing pages and nurture flows to keep chefs, buyers and food journalists engaged.
Develop export interest
Use the value proposition and ICP tools to pitch effectively to overseas distributors.
Book tastings and farm experiences
Use funnels, CTAs and nurture emails to increase on site visits and tastings.
Cheesemongers
Use Growth Engine to build footfall, loyalty and higher lifetime value.
Use lead magnets and landing pages to build a list of genuine cheese lovers.
Drive repeat business
Use structured nurture sequences to encourage return visits and purchases.
Increase workshop and event bookings
Use nurture flows and conversion pages to fill tastings or classes.
Educate customers at scale
Use micro resources and email content to improve customer expertise and connection.
Boost seasonal sales
Apply campaign kits during Christmas, Mother’s Day, summer BBQ season etc
Cheese educators
Use Growth Engine to build a long term, scalable education pipeline.
Use the ready made funnels and nurture structures to maintain steady enrolments.
Test new course ideas
Use fast landing page experiments to validate demand before delivery.
Build employer partnerships
Create targeted campaigns for HR managers, retail supervisors and hospitality teams.
Improve delegate engagement
Use messaging frameworks to keep people connected between modules.
Upsell returning learners
Use personalised nurture and segmentation to guide people from Level 1 to Level 2 to Level 3.
Our mission
We love cheese! And all things digital.
We want to reduce the time it takes to plan and execute promotions, we want to help you get better results, time after time. And we want to save you money.
Questions?
Here are a few FAQs. If you can’t find the answer you need, just ask – We’re here to help.
No. The subscription is designed for Training Partners with little or no marketing experience. Everything is broken into simple playbooks, templates and campaign kits you can follow step by step.
That is exactly what the Growth Engine is for. You get templates, examples and a full onboarding path that shows you how to create your first lead magnet, landing page and nurture sequence without technical knowledge.
Yes. The Growth Engine focuses on the motivations, challenges and capabilities that matter across all levels. You can use the system for:
- Course launches
- Employer outreach
- Repeat learners
- Seasonal campaigns
- New student pipelines
No. Growth Engine campaigns rely on micro resources, not long reports or complex content. Most lead magnets can be produced in under an hour using our templates.
You can ask questions in the Q&A channel or join the quarterly workshops to get clarity.
The subscription is designed to support you without overwhelming you.
It is based on the same Growth Engine framework we use for Exec Ed, membership bodies and Training Partners. The subscription is a lighter, more accessible version that you can run yourself.
Ready to grow your Academy of Cheese Training Partner business?
Be one of the first five Training Partners to shape the first wave of Growth Engine and unlock exclusive support.